tag:blogger.com,1999:blog-50334412238868873002024-03-20T03:17:01.257-07:00Kegiatan Public Relationsdennihttp://www.blogger.com/profile/15628453852519136634noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5033441223886887300.post-58117897206828186212011-01-21T02:25:00.000-08:002011-01-21T02:25:12.060-08:00Kegiatan Public Relations<div style="font-family: Georgia,"Times New Roman",serif; text-align: center;"><span style="font-size: small;">Denni Indri.A Public Relations –AKINDO (Akademi Komunikasi Indonesia) </span></div><br />
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Proses Public Relations <br />
Pengumpulan Fakta <br />
Definisi Permasalahan <br />
Perencanaan dan Program <br />
Aksi dan Komunikasi<br />
Evaluasi <br />
(Diadaptasi dari Scott M.Cutlip, Allen H. Center dan Glen M. Brown, Effective Public Relations, 9th ed., Prentice Hall, 2004). <br />
Taktik Komunikasi PR (Smith, 2002;9) <br />
Taktik Interpersonal Communication <br />
Taktik Media Organisasi <br />
Taktik News Media <br />
Taktik Advertising & Promotional Media <br />
Mengelola Stakeholders <br />
Tugas PR: membina hubungan yg baik dengan pihak-pihak yg mempunyai kepentingan melalui suatu proses komunikasi. <br />
Pihak-pihak tsb adalah khalayak sasaran kegiatan PR, disebut Stakeholders . <br />
Stakeholders adalah kelompok-kelompok yg berada di dalam maupun di luar perusahaan yg mempunyai peranan dalam menentukan keberhasilan perusahaan. <br />
Dalam manajemen modern, keberhasilan perusahaan untuk memperoleh kepuasan stakeholders dapat dijadikan indikator keberhasilan perusahaan dalam memperoleh kepercayaan. <br />
Unsur Stakeholders <br />
Internal , a.l: Pemegang saham, top management , manajer, karyawan beserta keluarganya. <br />
Eksternal , a.l: konsumen, pemasok, penyalur, pesaing, bank, pemerintah, pers/media, komunitas, lembaga swadaya masyarakat. <br />
PR ACTIVITIES <br />
Media Relations <br />
Internal Communications <br />
Corporate PR <br />
Customer Relations / Marketing PR <br />
Investor Relations & Financial Public Relations <br />
TAKTIK MEDIA KOMUNIKASI PUBLIC RELATIONS <br />
Media Relations <br />
Tactics: <br />
Media Kit <br />
Test/Sample (New Product Launching) <br />
Press Release/News Release <br />
Press Tour <br />
Press Conference <br />
Company Profile <br />
Special Event <br />
Internal Communications of PR <br />
Tactics: <br />
Publications; a company policy document, an employee’s handbook (printed, CD, or Online). <br />
Online communications; intranet & e-mails. <br />
House Journal / Internal Magazines <br />
Special events: training, workshop. <br />
Annual Report <br />
Corporate Public Relations <br />
Tactics: <br />
Website, Web Blog, Mailing-list, e-mails. <br />
Design & Corporate ID. <br />
Annual Report <br />
Sponsorships <br />
PR-advertising; to repair the reputation of an organization <br />
Customer Relations / Marketing PR <br />
Tactics: <br />
Poster <br />
Brosur <br />
Katalog <br />
Editorial promotions: Competitions, Advertorials. <br />
Launch event, Award, Roadshows, Exhibitions. <br />
Sample. <br />
Investor & Financial Relations <br />
Tactics: <br />
Annual Report. <br />
Roadshows of Initial Public Offering (IPO) event. <br />
Website & Web blog. <br />
Corporate Brochure. <br />
Terima kasih................dennihttp://www.blogger.com/profile/15628453852519136634noreply@blogger.com0