Denni Indri.A Public Relations –AKINDO (Akademi Komunikasi Indonesia)
Proses Public Relations
Pengumpulan Fakta
Definisi Permasalahan
Perencanaan dan Program
Aksi dan Komunikasi
Evaluasi
(Diadaptasi dari Scott M.Cutlip, Allen H. Center dan Glen M. Brown, Effective Public Relations, 9th ed., Prentice Hall, 2004).
Taktik Komunikasi PR (Smith, 2002;9)
Taktik Interpersonal Communication
Taktik Media Organisasi
Taktik News Media
Taktik Advertising & Promotional Media
Mengelola Stakeholders
Tugas PR: membina hubungan yg baik dengan pihak-pihak yg mempunyai kepentingan melalui suatu proses komunikasi.
Pihak-pihak tsb adalah khalayak sasaran kegiatan PR, disebut Stakeholders .
Stakeholders adalah kelompok-kelompok yg berada di dalam maupun di luar perusahaan yg mempunyai peranan dalam menentukan keberhasilan perusahaan.
Dalam manajemen modern, keberhasilan perusahaan untuk memperoleh kepuasan stakeholders dapat dijadikan indikator keberhasilan perusahaan dalam memperoleh kepercayaan.
Unsur Stakeholders
Internal , a.l: Pemegang saham, top management , manajer, karyawan beserta keluarganya.
Eksternal , a.l: konsumen, pemasok, penyalur, pesaing, bank, pemerintah, pers/media, komunitas, lembaga swadaya masyarakat.
PR ACTIVITIES
Media Relations
Internal Communications
Corporate PR
Customer Relations / Marketing PR
Investor Relations & Financial Public Relations
TAKTIK MEDIA KOMUNIKASI PUBLIC RELATIONS
Media Relations
Tactics:
Media Kit
Test/Sample (New Product Launching)
Press Release/News Release
Press Tour
Press Conference
Company Profile
Special Event
Internal Communications of PR
Tactics:
Publications; a company policy document, an employee’s handbook (printed, CD, or Online).
Online communications; intranet & e-mails.
House Journal / Internal Magazines
Special events: training, workshop.
Annual Report
Corporate Public Relations
Tactics:
Website, Web Blog, Mailing-list, e-mails.
Design & Corporate ID.
Annual Report
Sponsorships
PR-advertising; to repair the reputation of an organization
Customer Relations / Marketing PR
Tactics:
Poster
Brosur
Katalog
Editorial promotions: Competitions, Advertorials.
Launch event, Award, Roadshows, Exhibitions.
Sample.
Investor & Financial Relations
Tactics:
Annual Report.
Roadshows of Initial Public Offering (IPO) event.
Website & Web blog.
Corporate Brochure.
Terima kasih................
